«Si no puedes explicar algo de forma sencilla, entonces es que no lo entiendes bien».
Félix Moreno, autor de “Economía para rubias”, estudió Derecho y Ciencias Empresariales en ICADE. Estudia historia económica y TACE. Es trader y analista de divisas, acciones y materias primas. Es piloto de ULM.
Isabel Sánchez-Bella, ilustradora de “Economía para rubias”, Ha ilustrado portadas para diversas novelas juveniles editadas por Alfaguara, publicando su primer cuento “Julia y el miedo” en el 2009.
Blondie Economics is the title of the new book by Felix Moreno de la Cova y Solis , illustrated by Isabel Sánchez-Bella.
Can you explain what economy is about, marginal utility of goods, marginal cost, indirect exchange, the subjective value, etc, in a simple yet smart way? This book does it and in a witty, visual and didactic way too.
As Albert Einstein said: «If you can not explain something simply, then you do not get it right.»
Only when one knows a lot about something, one is capable of properly explaining it, and Felix knows a lot about economics. If we add that he is a really great person, intelligent, witty, well educated and unpredictable, can expect anything.
Felix is an exceptional being. I have the good fortune to know him well and it is always a pleasure to talk to him about anything. This book, full of illustrations as a children’s toy story, with plenty of examples for the texts,he says is a small introduction which explains some basics concepts on economy, and where we are encouraged to go deeper on the subject. Nevertheless, it is much more than this, as you will find out. Felix recommends various books by authors such as Friedrich. A. Hayek, Jesus Huerta de Soto, Henry Hazlitt, Menger, Frederic Bastiat and Milton Friedman among others.
The Golden Book: The first question is obvious … «Blondie Economics» Why that title?
Félix Moreno de la Cova: The message of this book is that we must look beyond appearances. I am a great admirer of Bastiat and heartily recommend his «What we see and what we don´t see.» Both our character as the book itself are full of surprises, hidden messages, references and little jokes that make the book better as we read along. Each character has a story and every example is based on a real case out of the headlines. There are a couple of goodies for cryptography fans, and a couple of predictions in a style that those who have read the Centuries of Nostradamus will recognize. Of course those who just take a cursory reading do not deserve to get the joke explained…
ELDO: Why do we need a basic introduction to economy?
FM: Unfortunately economists abuse and often complicate relatively simple matters with their jargon, becoming lost themselves. If you also mix political incentives to economically justify what has already decided to do for other reasons … well, I thought it would be refreshing to review the basic principles clearly and unequivocally, not only to teach those who want to start, but also to refresh the concepts to those who know too much …
ELDO: To which public figure would you give this book?
FM: To many. I would recommend a chapter to more than a minister … Cristina Kirchner should certainly review the chapter on Property. Zapatero would benefit greatly from the chapter on savings and capital. Mario Draghi should take a look at the chapter on money. De Guindos may have forgotten how prices are formed, or so it seems.
ELDO: What do you hope to achieve with this book?
FM: Arouse curiosity about the economy and give a simple and fun introduction to the public, while making the book entertaining and interesting on several levels for those who already know something more. My hope is that readers will continue with the recommended readings. The other objective is to promote entrepreneurial values in young readers with the example of the protagonist. I hope many readers are encouraged to start their own business!
ELDO: Where can we find the book?
FM: We are in the XXI century. Search «Economics for Blondes» in Google is the easiest and fastest way to find it.
ELDO: How soon in other languages?
FM: «Blondie Economics» is now available and published in electronic form, for those who want to read in English.In time we hope to translate it into more languages.
Felix Moreno, author of «Economics for blondes», studied Law and Business in ICADE. He studied economic history and TACE. Is a forex trader and an analyst of stocks and commodities. ULM’s pilot.
Isabel Sanchez-Bella, illustrator of «Economics for blondes», has illustrated covers for various juvenile novels published by Alfaguara, publishing his first story «Julia and fear» in 2009.
Congratulations to both!
Una nueva presentación del libro «Economía para rubias»de Felix Moreno de la Cova tuvo lugar este pasado 28 de febrero en Madrid. El libro, al que le dediqué un post anterior, tiene una colorista portada y unas ilustraciones que le dan ese punto fresco y meditadamente ingenuo al libro, a la vez que complementan el texto. Las alegres ilustraciones son obra de Isabeloide (Isabel Sánchez Bella), y que mejor sitio para presentarlas que en la mismísima tienda de la «Reina del Colorido»?
La Tienda de Ágata Ruiz de la Prada de Serrano 27 acogió el acto que se convirtió en todo un éxito, tanto en asistencia, como en ventas. El editor Óliver Tad (Óliver Serrano Gil) me confirmó que se habían agotado ya todos los ejemplares y que se disponían ya a sacar la siguiente edición. Oliver Tad, no es un editor al uso, de hecho edita libros que otras editoriales rechazan debido a censuras u otros motivos. Ha sabido realmente ver más allá de un libro de título con controversia, que no es más que un modo de llamar la atención y un intento de hacer reflexionar sobre a veces hay mucho más detrás de las apariencias.
Aquí os dejo algunas de las fotos de la presentación, en la que tanto Ágata, como los autores y el editor, dijeron unas palabras tras la interesante intervención a cargo de la economista María Blanco, quién presentó el libro.
A new presentation of the book «Economics for blondes», by Felix Moreno de la Cova, was held this past February 28th in Madrid. The book, to which I devoted a previous post (interview with the author plus video included) has a colorful cover and pictures that give that fresh and thoughtfully naïve touch to the book, as well as complement the text. The colorful illustrations have been produced by Isabeloide (Isabel Sánchez Bella), and what better place to present them, than in the «Queen of Colour» shop?
The Store Agatha Ruiz de la Prada at Serrano 27 hosted the event which became an absolute success, both in attendance, and sales. The editor Óliver Tad (Oliver Gil Serrano) confirmed that they had sold all copies and that they already were setting the next edition.
Here I present you some photos from the presentation, in which both Agatha, the authors and publisher, said a few words after the interesting speech by economist Maria Blanco, who introduced the book and the authors.
Ágata junto a Óliver Tad (de la editorial Innisfree), Félix Moreno de la Cova e Isabel Sánchez Bella.
Tan solo 10 euros cuesta un ejemplar y aún menos si se compra via internet por kindle.The book price is just 10 €, and much less in internet.
Cristina Moreno de la Cova junto a Mesa, quien encantador nos estuvo enseñando la tienda. Me impresionó lo asequibles que son en general las prendas Ágata Ruiz de la Prada. Enhorabuena. Mesa, showed us the shop. It impressed me how affordable prices are at the shop. Congatulations.
Os animo a ver este vídeo para comprobar lo dicho antes sobre Félix y que hay mucha enjundia más detrás de este libro simpático y aparentemente infantil. Qué lo disfruteis.
I encourage you to watch this video to see what I said earlier about Felix and also to realise that this book contains much more than it apparently shows. Enjoy.