This exhibition has once again been entrusted to Jean-Louis Froment, the curator of the previous editions of CULTURE CHANEL, held successively in Moscow’s Pushkin State Museum for Fine Arts, in Beijing at the National Art Museum of China and more recently in the Opera House in Canton.
Made up of subtle plays of correspondences, N° 5 CULTURE CHANEL cracks the N° 5 code to reveal the links which connected it to specific moments in time and to the avant-garde movements it spanned.
The works of art, photographs, archives and objects exhibited provide an account of the many inspirations which fed the imagination and world of Mademoiselle Chanel. They echo her inner thoughts and shed light on this unique and timeless perfume; whether through her favorite destinations like Venice, Russia or her villa, La Pausa or through the creations of her artist, poet and musician friends Cocteau, Picasso, Apollinaire, Stravinsky, Picabia. Focusing on the long lasting attachments between CHANEL and the arts, N° 5 CULTURE CHANEL seeks to reveal the timeless and iconic artistic essence of the N° 5 perfume.